A Giant Shaft Emerges at Petco Park

CARLSBAD, CA–(Marketwire – Apr 21, 2011) - TaylorMade-adidas Golf Company and The San Diego Padres today unveiled an 80-foot tall R11™ driver foul pole in right field at PETCO Park as part of an innovative partnership agreement to extend through the 2013 season.

Already the number one driver brand on the PGA Tour, TaylorMade’s game-changing new white R11 driver will now rule at PETCO Park — standing nearly nine stories tall (80 feet) — as it makes its season debut tonight. Specially designed by TaylorMade’s in-house design team, the R11 structure is affixed to the current foul pole and is considered “fair territory” by the PETCO Park and Major League Baseball ground rules.

“The launch of the R11 driver has become larger than life for our industry, so we wanted to continue the momentum with a larger than life integration with the San Diego Padres,” said Mark King, president and CEO of TaylorMade-adidas Golf Company. “This idea captures the magnitude of what has been the most historic driver launch in the golf industry. We hope the site of the world’s largest R11 driver here at PETCO Park will be a compelling reminder of TaylorMade innovation.”

“TaylorMade is a leading national brand — a thought leader based right here in San Diego,” said Padres Vice Chairman & CEO Jeff Moorad. “The Padres are proud to partner with yet another strong local company and we are excited to showcase its presence at PETCO Park in such an innovative way.”

I think advertisements all over the park make it look like a Little League field, but this is now the way of the MLB. So, if you’re gonna get ads on the field… make them badass. This is badass. A giant driver in right field. It gonna be introduced for tonight’s game against the Phillies. Very creative, very clever… and it makes sense. Torrey Pines is here in San Diego, and TaylorMade is here in Carlsbad. San Diegans love to golf. Here’s a cool time lapse of the installation.

Sure, all the Padres haters are gonna drop tons of stupid lines. “Finally a big stick in the lineup at Petco,” “Makes perfect sense for the Padres since they think getting the lowest score how to win,” etc., etc. Whatever, this is badass and you’re all jealous….here’s hoping it inspires their bats to drive some balls out of the park. That line’s just as cheesy as the insults….oh well. Go Pads.

-bp

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